The Future of Healthcare 2050, a VR tour into the future with Novartis

By Matthew Griffin Featured Futurist 6th September 2022

WHY THIS MATTERS IN BRIEF

During this Virtual Reality tour futurist Matthew Griffin takes you on a journey into the future of healthcare in 2050 and shows you the technologies behind the breakthroughs, from AI powered robo labs and nanobots, to advances in nuclear medicine and beyond.

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Firstly, thank you to Joyce and the team at Novartis, one of the world’s largest pharmaceutical companies with over $50 Billion in annual revenues and over 110,000 employees around the world for asking me to be the virtual star, or virtual avatar at least, of their global Healthcare 2050 campaign.

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Filmed and presented in virtual reality by yours truly using virtual sets designed with the Unreal engine I took audiences on a journey into the future and showed them how new technologies are transforming healthcare for everyone’s benefit.

Take a journey with me into the future of medicine

From co-writing the script, which was challenging given the fact that I had to deliver a large amount of content within a mere two minute window, to acting and helping craft the final deliverables, this was the third time I’ve been “virtualised” by my clients, and even though the audiences might think nothing of it the final product was the result of a days worth of green screen recordings in a studio near Basingstoke and weeks worth of prep.

Take a journey with me into the future of medicine

From the use of Artificial Intelligence (AI), digital twins, and robotics to help accelerate the development of new drugs and treatments, as well as accelerate clinical trials, through to breakthroughs in virtual home cancer care and nuclear medicine, and the democratisation of healthcare at home using tele-medicine and smart devices we covered a lot of ground in two minutes. And we could have gone on for two days …

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After a lot of work the virtual reality journey through the future got its first official airing at the NHS Expo in June in the UK where it was “met with wild acclaim” according to the organisers so thank you to everyone involved in making it happen!

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.