Reverse Brainstorming | RSM, EMEA | Matthew Griffin | innovation Keynote Speaker – Matthew Griffin

By Matthew Griffin Keynote Presentations 3rd September 2022

WHY THIS MATTERS IN BRIEF

During this keynote session keynote speaker Matthew Griffin discusses how Reverse Brainstorming can help anyone and everyone ideate and innovate solutions to all manner of problems, no matter how complex by reversing this thinking.

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Firstly, thank you to Janye Mansfield, the CEO of RSM Global, the world’s largest network of audit, consulting, and tax experts with over 51,000 staff in over 123 countries and 860 offices, for asking me to present on the power of Reverse Brainstorming.

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As their industry changes beyond all recognition, whether it’s thanks to digitisation, new ways of working, ESG regulations and reporting, and more, and as their experts struggle to stay up to date with all these changes so they can advise their clients to the level they’re accustomed, the RSM was looking for new insights and new ways of thinking that would help them create a robust and resilient 2030 plan for the organisation.

Reverse Brainstorming, rewind and replay

As you know, when it comes to technologies, trends, and wildcards I know a thing or two, but having written several books on innovation, strategic foresight, and strategy in this particular case they wanted me to dive deeper into the power of negativity to help open their eyes to new ways of thinking and solving problems.

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Put simply Reverse Brainstorming is a very effective ideation and innovation tool that many organisations around the world use to solve some of their most difficult problems, but as you cans see from the video rather than looking for solutions people look for anti-solutions – how to make those problems worse – which they can then reverse in order to find new innovative solutions. And, if you think that that all sounds counter intuitive, then try it for yourself and see how you get along then drop a me a comment.

RSM Network UK

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.