Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
We talk about personalised medicine, but personalised food is also now taking on a whole new meaning …
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Usually, you poop after you go to the restaurant, and you pee when you’re a few drinks in. Since time immemorial, humans – and basically every other creature – have been able to rely on the predictable trajectory that eating leads to… excrement.
Typically, however, the reverse doesn’t happen but the Japanese company Open Meals is turning that idea on its head in the name of bringing together science and sushi to create, eventually, a new kind of “open source” sushi revolution. By using “biological samples” including “saliva, urine, [and] stool,” Open Meals will create a 3D printed sushi that’s tailored to each diner, according to Austin news site KXAN.
The Future of Food, by Keynote Speaker Matthew Griffin
To date, that sushi has been exhibited at trade shows and South by Southwest, but Open Meals plans to open a restaurant called Sushi Singularity in Tokyo next month, thereby following in the footsteps of Food Ink who did the same thing in London in 2016. And if you didn’t think the process of making reservations wasn’t already a hassle, this one’s for you. A reservation will trigger the restaurant to send a “health test kit,” a representative told KXAN. After a would-be diner has sent the company, say, a vial of pee or poo, the restaurant analyzes what nutrients the person needs. When they visit the restaurant, those nutrients will be added to their 3D printed dinner.
Although while the company might think that collecting these kinds of biological samples might be a good idea personally I think there are better ways, like using the latest wearable tech or using Randox a UK health company … but that’s just me.
See how it’s done
How that’s supposed to work out, according to a stylized promotional video, is that a man walks into a sushi restaurant. His face is mapped and identified by a computer interface, which knows his levels of nutrients, his genetic code, intestinal flora, and sleep quality. Then, a 3D printer with large robotic arms makes the sushi, pumping it full of whatever he’s lacking, and a sushi chef – who looks to otherwise be pretty hands-off in the process – adds a brush of soy sauce before passing the 3D printed sushi cubes to the man. RIP sushi rolls. Cause of death: technology.
That might sound like the eerie, boundary-stepping dining dystopia of the future, but it’s not that far from our current reality, minus the pee- and poo-scanning parts- after all Nestle are using people’s DNA to 3D print personalised food in Japan and it’s now a multi-billion dollar business.
Sushi Singularity, Open Meals claims on its website, is “beyond the future of sushi.” Because it can print sushi and share sushi plans worldwide, the project is part of not just one but two revolutions, the website states: “Sushi will connect people around the world, and will be produced, edited, and shared online in the form of ‘new sushi.’ Sushi combined with biometrics will enable hyper-personalization based on biometric and genomic data.”
“Humans know nothing about Sushi!” it finishes.