Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
DeepFakes and synthetic content will continue to redefine how we make content and the tools we use to make it.
Wherever you look at the moment it seems increasingly difficult to avoid fake, or digital humans, DeepFakes, virtual influencers, and virtual this or virtual that – that’s probably because we’re witnessing the birth and rise of a new megatrend.
Now, jumping on the synthetic content, or fake content, bandwagon the creators of South Park have announced they’ve launched a weekly satire series called Sassy Justice that uses DeepFake tech – check it out below.
Matt Stone and Trey Parker joined forces with Peter Serafinowicz (Guardians Of The Galaxy, Shaun Of The Dead) for the new project.
Its first instalment just landed on YouTube and features deepfakes of Donald and Ivanka Trump, the president’s senior advisor Jared Kushner, Facebook boss Mark Zuckerberg and Michael Caine. And whereas back in the 1980’s satirists would have used badly constructed puppets to mimic famous people now new tech lets them be the famous person IRL instead, which is just another example of how quickly technology has evolved in a short space of time.
“Fred Sassy is an American Consumer Advocate and reporter for the Cheyenne news at 9, a local TV station in Cheyenne, Wyoming,” an official description reads. “On his weekly show, Sassy Justice, Fred goes to battle for the common man in his hometown.
“This week, he’s uncovering the dangers behind manipulated videos that are increasingly popping up on the internet.”
Deepfakes, like this one of Elon Musk that was used to bomb a Zoom call a while ago, make use of Artificial Intelligence (AI) software to combine and superimpose existing images and videos of a person to make it appear that they’ve said or done something they have not.
“The times they are a-changing,” a voiceover states at the start of the 15-minute episode. “Scammers are finding new ways to take advantage of you, the consumer. Now, with a technology called deep fake, you can get screwed over and lied to in ways never before possible.”
One viewer in the comments section wrote: “So this is what Matt Stone and Trey Parker have been up to this year.”
Another added: “This is how you do satire in 2020.” And this is just the beginning …