Matthew Griffin, Futurist and Founder of the 311 Institute is described as “The Adviser behind the Advisers.” Among other things Matthew keeps busy helping the world’s largest smartphone manufacturers ideate the next five generations of smartphones, and what comes beyond, the world’s largest chip makers envision the next twenty years of intelligent machines, and is helping Europe’s largest energy companies re-invent energy generation, transmission and retail. Recognised in 2013, 2015 and 2016 as one of Europe’s foremost futurists, innovation and strategy experts Matthew is an award winning author, entrepreneur and international speaker who has been featured on the BBC, Discovery and other outlets. Working hand in hand with accelerators, investors, governments, multi-nationals and regulators around the world Matthew helps them envision the future and helps them transform their industries, products and go to market strategies, and shows them how the combination of new, democratised, powerful emerging technologies are helping accelerate cultural, industrial and societal change. Matthew’s clients include Accenture, Bain & Co, Bank of America, Blackrock, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Dentons, Deutsche Bank, Deloitte, Deutsche Bank, Du Pont, E&Y, Fidelity, Goldman Sachs, HPE, Huawei, JP Morgan Chase, KPMG, Lloyds Banking Group, McKinsey & Co, PWC, Qualcomm, Rolls Royce, SAP, Samsung, Schroeder’s, Sequoia Capital, Sopra Steria, UBS, the UK’s HM Treasury, the USAF and many others.
WHY THIS MATTERS IN BRIEF
By 2040 the concept of the car will be dead, replaced instead by autonomous multi-modal pods, and this is Toyota’s vision of a possible future.
As we begin to stare the death of the car in the face, with even companies like Audi realising that societies eventual move to fully autonomous modes of transportation will mean they have to envision new types of vehicles, or pods, such as their new Long Distance Lounge concept, companies are now starting to let their imagination wander and not just re-imagine transportation and logistics, but re-imagine the world of on demand services as a whole.
Now, adding more fuel to the fire that the car as we know it is dead, or will be, Toyota have launched their latest concept – a delivery van, a restaurant, and an Uber all rolled into one. It’s the car as a blank canvas.
Toyota calls their latest pod the e-Palette, and it was the centrepiece of the company’s press conference at CES 2018, and the automaker plans to let these autonomous vehicles loose at the Tokyo 2020 Olympics. For now, the e-Palette represents Toyota’s platform-driven future of tomorrow, so naturally it’s fully electric and self-driving.
Our Autonomous Future
Company president Akio Toyoda called it a “plug and play” open standard that giant companies or small businesses could use for just about anything. Clearly this minibus could be a driverless ride-sharing vehicle you hail from your phone, and indeed, Uber is one of Toyota’s early partners on this program, and Amazon is another, for obvious reasons.
The demonstration video for e-Palette shows these pods carrying cargo to and from distribution centers, where, say, a smaller pod would pick up your Amazon delivery and drive it to your home, and anything that fits into an e-Palette could become mobile.
Toyota asked the crowd to imagine a future Burning Man festival serviced by these self-driving Toyota pods turned into food trucks or shops, or, one of the autonomous vehicles could come to your house to pick up things you want to send to your storage unit.
It’s a great vision and it only serves to show how transformative autonomous vehicles will be, because, after all, if you don’t need a driver’s seat and a dashboard, then the traditional design of “what” a car is goes out the window, and anything goes.