Self-driving trucks are 30 percent cheaper to run and operate than traditional trucks, and within the next ten years they’re going to disrupt the logistics industry.


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A little while ago Waymo, Google’s self-driving car company, launched its first self-driving car service in Texas, and ordered up over 62,000 self-driving Chrysler Mini-Vans. So far the company’s autonomous vehicles have clocked up an impressive 20 million miles, and now the Alphabet subsidiary is now expanding its geographic footprint further into the US Midwest and testing it’s next range of self-driving vehicles – semi-trucks.

In a tweet this morning, Waymo announced it will begin testing self-driving trucks on “promising” commercial routes between Texas and New Mexico as it “pursues new transportation solutions.” The tests will be primarily along Interstates 10, 20, and 45 and through metropolitan areas like El Paso, Dallas, and Houston.


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Chrysler Pacifica vans retrofitted with Waymo’s self-driving technology stack will map roads ahead of driverless Peterbilt trucks as part of a project known as “Husky.” The move comes after the company began mapping the streets of Los Angeles to study congestion and expanded testing to highways in Florida between Orlando, Tampa, Fort Myers, and Miami. It also follows Waymo’s self-driving truck pilots in the San Francisco Bay Area, Michigan, Arizona, Georgia, and on Metro Phoenix freeways, as well as on the I-10 between Phoenix and Tucson.

Demand for driverless trucks is strong. They are predicted to reach 6,700 units globally, totalling $54.23 billion this year alone, and stand to save the logistics and shipping industry $70 billion annually while boosting productivity by 30 percent.

Besides cost savings, the growth is driven partly by a shortage of human drivers. In 2018, the American Trucking Associates estimated that 50,000 more truckers were needed to meet demand, even after proposed US Transportation Department screenings for sleep apnea were sidelined.


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Whilie Waymo’s future looks bright it has to face up against formidable rivals in TuSimple, Thor Trucks, and Pronto.ai, as well as in Aurora, which attracted a $530 million investment at a valuation over $2 billion in February. There’s also Ike, a self-driving truck startup founded by former Apple, Google, and Uber Advanced Technologies Group engineers that has raised $52 million, and venture-backed Swedish driverless car company Einride.

Meanwhile, Paz Eshel and former Uber and Otto engineer Don Burnette recently secured $40 million for their startup, Kodiak Robotics. That’s not to mention Embark — which integrates its driverless systems into semis and launched a pilot with Amazon to haul cargo — or autonomous truck solutions from incumbents like Daimler and Volvo.

Google first started testing autonomous cars equipped with lidar sensors, radar, cameras, and powerful onboard computers on San Francisco roads as part of a stealth project back in 2009. The unit was rebranded to Waymo in 2016 and spun out as an Alphabet subsidiary led by John Krafcik, former president and CEO of Hyundai North America.


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So far Waymo One hasn’t grown far beyond Phoenix geographically, but it’s moving incrementally toward a broader launch in the continental US To this end, a Waymo One app for iOS launched last month in the App Store. Like the app for Android, which launched publicly in April, Waymo One for iOS hails rides from almost any Phoenix-area location 24 hours a day, seven days a week. It prompts customers to specify both pickup and drop-off points before estimating the time to arrival and the cost of the ride. As in a typical ride-hailing app, users can also enter payment information and rate the quality of rides using a five-star scale.

Shortly after announcing a partnership with Lyft to deploy 10 cars on the ride-hailing platform in Phoenix, Waymo revealed that a portion of its self-driving taxis no longer have a safety driver behind the wheel. Completely driverless rides remain available to only a “few hundred” riders in Waymo’s Early Rider program, the company says.

Waymo is poised to expand the size of its operations drastically in the coming months. It’s on track to add up to 62,000 Chrysler Pacifica minivans to its fleet and has signed a deal with Jaguar Land Rover to equip 20,000 of the automaker’s Jaguar I-Pace electric SUVs with its system by 2020 with a few of the I-Paces are currently undergoing testing on public roads in San Francisco.


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According to marketing firm ABI, as many as 8 million driverless cars will be added to the road in 2025, and Research and Markets anticipates that there will be some 20 million autonomous cars in operation in the US by 2030. Assuming Waymo maintains its current trajectory, investment bank UBS believes the company will dominate the driverless car market in the next decade, with over 60 percent market share.

That might be optimistic — Yandex, Tesla, Zoox, Aptiv, May Mobility, Pronto.ai, Aurora, Nuro, and GM’s Cruise Automation are among Waymo’s self-driving car competitors, to name just a few. Daimler last summer obtained a permit from the Chinese government that allows it to test autonomous cars powered by Baidu’s Apollo platform on public roads in China. Beijing-based Pony.ai, which has raised $214 million in venture capital, launched a driverless taxi pilot in Irvine in October. And startup Optimus Ride built out a small autonomous shuttle fleet in New York City, becoming the first to do so.

About author

Matthew Griffin

Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.

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