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WHY THIS MATTERS IN BRIEF

A new, bolstered, space satellite system to keep watch over the world, it’s the equivalent of Tivo for Google Earth.

 

Planet, a global satellite company, who recently bought mini-sat company Terra Bella from Google, is used to breaking records. In 2014, a rocket exploded with a payload of 26 of the company’s satellites on board – the biggest loss ever. Now, a few years later Planet are going to set another record by launching the largest satellite fleet ever – that is at least until Elon Musk and his interplanetary internet system step up to the plate later this year –  using a rocket from the Satish Dhawan Space Center in Sriharikota, India that will launch 88 satellites into orbit.

 

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Once in orbit this large flock of cube satellites, that each weigh less than 12 pounds, and that the company are calling “Doves,” will hook up with other civilian and military satellites to stream pictures of the Earth.

While this doesn’t sound like anything amazing, or even out of the ordinary, after all, we’ve been photographing and observing the Earth for decades, until now we’ve never been able to observe all of it, in real time in high detail. And that’s a game changer. For the first time every square inch of every landmass, all 58 million square miles of it, as well as a good chunk of the oceans, will be tracked, monitored and observed in real time, that includes every movement and car journey you make, every city and every field.

Such a vast observation network has its benefits – we could use it to monitor real time crop yields, and direct relief efforts in disaster zones. Cities could track parking spaces and pipe that information into apps, mining companies can calculate the volumes of material coming out of their operations – or their competitors, and governments, well, they could spy on everything.

Once the satellites have launched Planet will become the most powerful provider of Earth imagery and Terra Bella was Planet’s last piece of the jigsaw puzzle.

 

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Google bought Terra Bella for $500 million in 2014, when they were called Skybox Imaging and had just two satellites. But after a few years, Google decided it didn’t want to play the space game. That makes sense to Walter Scott, who founded DigitalGlobe, another company who’s observing the world, albeit on a smaller scale.

“Space is hard,” he said, “our customers generally find it more cost effective to be buyers rather than owners,” he said.

And that’s what Google is going to do, when they sold Terra Bella and their seven satellites to Planet for an undisclosed sum they also signed a multi-year agreement to buy data back from Planet. Now, Google gets the images it wants without the pain of buying rocket space, having satellites blow up, or competing with Planet – which, presumably, didn’t want to be bought because it is doing just fine on its own, thank you very much. Meanwhile, Terra Bella’s satellites will make up for the Doves’ deficits.

“The acquisition wasn’t just an accident, where we got drunk one day,” says Planet founder Will Marshall, “each of the seven satellites we bought as part of the acquisition has four to six times the resolution of our current fleet, but they can’t provide the same constant coverage. So the Doves can watch for real time changes in their high-throughput, lower-resolution images, and if they see a shift – flooding where land was dry, a bunch of tanks next to a formerly quiet oil pipeline, and so on – we can task one of the bigger satellites to take a better picture.”

 

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With the ability to send customers pictures at the old 3 to 5 meter scale, as well as the newer 11.8 inch scale and track and take photos of items as small as laptops from space Planet, for now at least has the lead. And its customers, for the right price, can extract a nearly endless amount of information from the networks images.

That’s what power looks like, and over time the resolution and availability of these images will only get better, until one day we can stream anything we want to see live, after all, if the Moon is getting its own streaming YouTube channel later this year, then why not Earth?

About author

Matthew Griffin

Matthew Griffin, award winning Futurist and Founder of the 311 Institute is described as "The Adviser behind the Advisers." Recognised for the past five years as one of the world's foremost futurists, innovation and strategy experts Matthew is an author, entrepreneur international speaker who helps investors, multi-nationals, regulators and sovereign governments around the world envision, build and lead the future. Today, asides from being a member of Centrica's prestigious Technology and Innovation Committee and mentoring XPrize teams, Matthew's accomplishments, among others, include playing the lead role in helping the world's largest smartphone manufacturers ideate the next five generations of mobile devices, and what comes beyond, and helping the world's largest high tech semiconductor manufacturers envision the next twenty years of intelligent machines. Matthew's clients include Accenture, Bain & Co, Bank of America, Blackrock, Bloomberg, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Dentons, Deloitte, Deutsche Bank, Du Pont, E&Y, Fidelity, Goldman Sachs, HPE, Huawei, JP Morgan Chase, KPMG, Lloyds Banking Group, McKinsey & Co, Monsanto, PWC, Qualcomm, Rolls Royce, SAP, Samsung, Schroeder's, Sequoia Capital, Sopra Steria, UBS, the UK's HM Treasury, the USAF and many others.

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