How to fight commoditisation
In today’s world one thing is certain – at 2AM a year or two after your blockbuster products initial launch you’ll wake up in a sweat wondering why your margins are collapsing and why your market share is plummeting. Well my friend, we have news for you – your product...
8 things successful companies have in common
Entrepreneurs aren’t immune from harsh reality but successful businesses have a number of things in common Always be qualifying There are millions of problems out in the world today that affect individuals, businesses, nation states and humanity as a whole and all of them have different impact levels. Problems can be as simple...
How to unseat an incumbent
As someone who has successfully built a variety of businesses from nothing but a concept, the most recent being the 311 Institute, I am only too aware of how it can sometimes feel like you’re trying to scale a cliff to get to reach the customers at the top. You’ve...
Using a War room to create disruptive innovations
Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes and performed market tests. They developed their go to market strategy. They executed their plan. Product sales fell dramatically short...
Using open innovation to gain first mover advantage
People keep asking me to define open innovation so it’s clear to me that plenty of confusion still reins around the topic so here I spend some time trying to ensure that we are all on the same page about how it’s defined and how it ultimately relates to other terms such...
When you can’t innovate copy
Nothing breeds copycats like a successful business venture. When a new business idea is incubated and executed successfully, cloners naturally emerge and imitate. To mitigate the investing risks associated with eroding market opportunities due to copycats, investors always look for companies with strong competitive resilience or those that are operating...
