Two startups emerge to combat deepfakes at scale

By Matthew Griffin Security and Privacy 21st June 2024

WHY THIS MATTERS IN BRIEF

Increasingly you won’t be able to believe what you see on any screen, so proving the authenticity of content is vital.

Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, read about exponential tech and trends, connect, watch a keynote, or browse my blog.

As DeepFakes become an even bigger problem, as I predicted more than a decade ago PeakMetrics today announced a new partnership with deepfake and Artificial Intelligence (AI) generated media detection platform startup Reality Defender to combat digital deception and deepfakes at scale.

US Air Force announces plans to update fighter jet software in mid flight

The partnership will leverage PeakMetrics’ machine learning capabilities in mining and assessing billions of cross-channel online data points with Reality Defender’s deepfake detection technology to offer a new joint solution that is claimed to offer unparalleled protection for brands and executives against fraud, scams and impersonation on a macro data level.

The Future of Misinformation, by Futurist Matthew Griffin

The joint solution is designed to alert organizations to deepfakes circulating online and in the deep web through an intelligence feed that contextualizes the narratives surrounding the deceptive media. Using deepfake detection technology, Reality Defender identifies manipulated content in real time as it emerges across social media, news and the deep web, allowing organizations to respond to potential threats, while PeakMetrics’ narrative analysis offers strategic insights into how deepfakes could affect reputation and perception.

Microsoft AI that discovers 97 percent of critical software security flaws released

The combined service offers customizable alerts that allow brands to tailor the system to key areas of concern. Subscribers also receive PeakMetrics’ expert guidance on impact mitigation, from public relations strategies to legal recourse, to assist in the proactive protection of brand integrity.

“This partnership embodies our mission to defend the fabric of digital reality,” Reality Defender Chief Executive Ben Colman said ahead of the announcement. “Working side-by-side with PeakMetrics enhances our capability to scale deepfake detection to an unprecedented level, ensuring that brands can operate in a digital ecosystem where trust is paramount.”

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.