LinkedIn releases its AI powered post generation feature to users

By Matthew Griffin Intelligence and the Senses 6th August 2023

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As if the web wasn’t already getting swamped with enough crappy AI generated content Microsoft owned professional networking platform LinkedIn has unveiled a new AI powered feature that lets the platforms users use Artificial Intelligence (AI) to auto-generate posts for their followers. The new feature lets them create a multi-page AI-generated posts by typing in nothing more than a concise 30 word prompt, saving time and effort in crafting content.

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“When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full fledged post can be challenging and time consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box,” noted Keren Baruch, chief product officer of LinkedIn, with a post on the platform.

Entering an outline of the desired post in the designated section fetches users an initial draft, which users can review, edit, and enhance before hitting the “post” button.

LinkedIn says that this feature will be tested initially before being rolled out to all users.

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Previously, LinkedIn introduced another AI-powered tool to assist hiring managers and marketers which leveraged OpenAI’s AI models, which Microsoft invested $10 Billion in a while ago, that analyses data extracted from the marketer’s LinkedIn page and Campaign Manager configurations to generate multiple versions of an advertisement.

Matthew Griffin / About Author

Described by NASA as a "Walking Encyclopaedia of the Future" and one of the world’s most in demand keynote speakers Matthew Griffin, Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm, is a multi-award winning Futurist and strategic foresight expert, author, lecturer, mentor, podcast and YouTube host.

With a distinguished career running global business units at Atos, EMC, and IBM today Matthew helps leaders and titans of industry from all over the world explore the impact of the inter sections of technology, culture, and leadership, then helps them create high performance organisations that can continuously disrupt, outpace, and outthink their competition.

15 times author of the hit series the Codex of the Future series Matthew's ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders across the G7, G20, and G77, and many of the world's most recognised and exceptional organisations including ABB, Accenture, ABN Amro, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Deloitte, Dentons, Disney, Dow, EY, Google, KPMG, Lego, Microsoft, Legal & General, LinkedIn, Nokia, Paramount, PepsiCo, PWC, Qualcomm, RWE, Samsung, T-Mobile, UBS, Visa, WIRED, WPP and hundreds of others.

Matthew is regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, and his mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.