Matthew Griffin, award winning Futurist and Founder of the 311 Institute is described as "The Adviser behind the Advisers." Recognised for the past five years as one of the world's foremost futurists, innovation and strategy experts Matthew is an author, entrepreneur international speaker who helps investors, multi-nationals, regulators and sovereign governments around the world envision, build and lead the future. Today, asides from being a member of Centrica's prestigious Technology and Innovation Committee and mentoring XPrize teams, Matthew's accomplishments, among others, include playing the lead role in helping the world's largest smartphone manufacturers ideate the next five generations of mobile devices, and what comes beyond, and helping the world's largest high tech semiconductor manufacturers envision the next twenty years of intelligent machines. Matthew's clients include Accenture, Bain & Co, Bank of America, Blackrock, Bloomberg, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Dentons, Deloitte, Deutsche Bank, Du Pont, E&Y, Fidelity, Goldman Sachs, HPE, Huawei, JP Morgan Chase, KPMG, Lloyds Banking Group, McKinsey & Co, Monsanto, PWC, Qualcomm, Rolls Royce, SAP, Samsung, Schroeder's, Sequoia Capital, Sopra Steria, UBS, the UK's HM Treasury, the USAF and many others.
WHY THIS MATTERS IN BRIEF
The global smartphone market is huge, and heavily contested and it’s only going to get hotter in the future. In this 50 year horizon report I look into what future smartphones will look like, the technologies they’ll contain, and discuss what’s going to replace them.
In 2017 consumers bought more than 1.46 billion smartphones, with approximately 60 percent of those sales coming from the world’s top five manufacturers, Apple, Huawei, Oppo, Samsung and Xiaomi. The Future of Smartphones report that you’re about to read has been used by several of them to elevate their thinking and ideate the next five generations of devices.
Over the past year, especially as we approached the launch of the iPhone 8 and iPhone X there was a palpable sense of expectation from the public. Expectation gave way to disappointment though when, rather than being presented with new, ground breaking features, they were instead presented with animated Emoji’s, Face ID and a raft, a small one at that, of incremental innovations from the fruity company.
I, for example, upgraded my iPhone 6 Plus to an iPhone X, and frankly, while I think Face ID is a neat time saving feature, I can leave the rest. And that’s not what I, for one, expected from a company who has more cash in the bank than many sovereign countries. This then led some, including me, to question Apple’s innovation capabilities. At the other end of the spectrum though it also led others to ask whether the best innovations were behind us.
It was with some gusto therefore that I was excited to be able to put together the report you now see in front of you, and while this is the “public” version I hope it will show you that when it comes to innovation, and the future of the smartphone we’re far from done. The exciting part, however, comes when we start looking at what will succeed the smartphone.
I hope you enjoy the report, and be sure to pop back because I’ll be updating it regularly with new technologies and ideas.