Matthew Griffin, described as “The Adviser behind the Advisers” and a “Young Kurzweil,” is the founder and CEO of the World Futures Forum and the 311 Institute, a global Futures and Deep Futures consultancy working between the dates of 2020 to 2070, and is an award winning futurist, and author of “Codex of the Future” series. Regularly featured in the global media, including AP, BBC, Bloomberg, CNBC, Discovery, RT, Viacom, and WIRED, Matthew’s ability to identify, track, and explain the impacts of hundreds of revolutionary emerging technologies on global culture, industry and society, is unparalleled. Recognised for the past six years as one of the world’s foremost futurists, innovation and strategy experts Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future. A rare talent Matthew’s recent work includes mentoring Lunar XPrize teams, re-envisioning global education and training with the G20, and helping the world’s largest organisations envision and ideate the future of their products and services, industries, and countries. Matthew's clients include three Prime Ministers and several governments, including the G7, Accenture, Aon, Bain & Co, BCG, Credit Suisse, Dell EMC, Dentons, Deloitte, E&Y, GEMS, Huawei, JPMorgan Chase, KPMG, Lego, McKinsey, PWC, Qualcomm, SAP, Samsung, Sopra Steria, T-Mobile, and many more.
WHY THIS MATTERS IN BRIEF
The global smartphone market is huge, and heavily contested and it’s only going to get hotter in the future. In this 50 year horizon report I look into what future smartphones will look like, the technologies they’ll contain, and discuss what’s going to replace them.
In 2017 consumers bought more than 1.46 billion smartphones, with approximately 60 percent of those sales coming from the world’s top five manufacturers, Apple, Huawei, Oppo, Samsung and Xiaomi. The Future of Smartphones report that you’re about to read has been used by several of them to elevate their thinking and ideate the next five generations of devices.
Over the past year, especially as we approached the launch of the iPhone 8 and iPhone X there was a palpable sense of expectation from the public. Expectation gave way to disappointment though when, rather than being presented with new, ground breaking features, they were instead presented with animated Emoji’s, Face ID and a raft, a small one at that, of incremental innovations from the fruity company.
I, for example, upgraded my iPhone 6 Plus to an iPhone X, and frankly, while I think Face ID is a neat time saving feature, I can leave the rest. And that’s not what I, for one, expected from a company who has more cash in the bank than many sovereign countries. This then led some, including me, to question Apple’s innovation capabilities. At the other end of the spectrum though it also led others to ask whether the best innovations were behind us.
It was with some gusto therefore that I was excited to be able to put together the report you now see in front of you, and while this is the “public” version I hope it will show you that when it comes to innovation, and the future of the smartphone we’re far from done. The exciting part, however, comes when we start looking at what will succeed the smartphone.
I hope you enjoy the report, and be sure to pop back because I’ll be updating it regularly with new technologies and ideas.