The global smartphone market is huge, and heavily contested. In this 20 year “Horizon Paper” I look into what the future of innovation for the platform looks like, what it could look like, and discuss what’s next.

Read the report online or download it here.


In 2017 consumers around the world bought more than 1.5 Billion smartphones, with approximately 60 percent of those sales coming from the world’s top five manufacturers, Apple, Huawei, Oppo, Samsung and Vivo, and, shameless plug, it was my privilege to be able to advise some of these manufacturers, as well as their high tech partners,  such as Qualcomm, and be part of their journey in 2017.


World first as Chinese scientists teleport particles 300km into space


Over the past year, especially as we approached the launch of the iPhone 8 and iPhone X there was a palpable sense of expectation from the public, but in the main much of that expectation gave way to disappointment when, rather than being presented with new, ground breaking features, they were, instead, presented with animated emoji’s, Face ID and a raft, a small one at that, of incremental innovations from the fruity company.

I, for example, upgraded my iPhone 6 Plus to an iPhone X, and frankly, while I think Face ID is a neat time saving feature, I can leave the rest. And that’s not what I, for one, expected from a company who has more cash in the bank than many sovereign countries. This then led some to question Apple’s innovation capabilities, while at the other end of the spectrum it led others to ask whether or not all the best innovations are behind us.


Chinese scientists unveil a new material that heals itself like human skin


It was with some gusto therefore that I was excited to be able to put together the report you now see in front of you, and while this is the “public” version I hope it will show you that when it comes to innovation, and the future of the smartphone we’re far from done. The exciting part, however, comes when we start looking at what will succeed the smartphone.

I hope you enjoy the report, and be sure to pop back because I’ll be updating it every couple of months with new technologies and new concepts.

About author

Matthew Griffin

Matthew Griffin, award winning Futurist and Founder of the 311 Institute is described as "The Adviser behind the Advisers." Recognised for the past five years as one of the world's foremost futurists, innovation and strategy experts Matthew is an author, entrepreneur international speaker who helps investors, multi-nationals, regulators and sovereign governments around the world envision, build and lead the future. Today, asides from being a member of Centrica's prestigious Technology and Innovation Committee and mentoring XPrize teams, Matthew's accomplishments, among others, include playing the lead role in helping the world's largest smartphone manufacturers ideate the next five generations of mobile devices, and what comes beyond, and helping the world's largest high tech semiconductor manufacturers envision the next twenty years of intelligent machines. Matthew's clients include Accenture, Bain & Co, Bank of America, Blackrock, Bloomberg, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Dentons, Deloitte, Deutsche Bank, Du Pont, E&Y, Fidelity, Goldman Sachs, HPE, Huawei, JP Morgan Chase, KPMG, Lloyds Banking Group, McKinsey & Co, Monsanto, PWC, Qualcomm, Rolls Royce, SAP, Samsung, Schroeder's, Sequoia Capital, Sopra Steria, UBS, the UK's HM Treasury, the USAF and many others.

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