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WHY THIS MATTERS IN BRIEF The UN recently said that carbon sequestration and capture is now the only way to…

WHY THIS MATTERS IN BRIEF There are many more ways to identify who you are – for all sorts of…

WHY THIS MATTERS IN BRIEF Being able to predict peoples behaviours before they occur can be useful, but it can…

WHY THIS MATTERS IN BRIEF What if pharmacies and doctors weren’t in a remote building somewhere but in your body…

WHY THIS MATTERS IN BRIEF We all too often think of things in one dimension terms, but what happens when…

WHY THIS MATTERS IN BRIEF Proteins make “life” work, and now that an AI can design them from scracth it…

WHY THIS MATTERS IN BRIEF The metaverse is coming, slowly, and in the meantime brands should think of it as…