DNA based marketing is becoming a reality, and brands are cashing in
WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before. Interested in the future and want to experience even more?! eXplore...
Under Armour’s new clothes help heal your body while sleeping
WHY THIS MATTERS IN BRIEF As we develop new materials, and find new ways to use them for our benefit, one day in the future we’ll suddenly discover that clothes can do much more than clothe us. Could the right clothes, in this case pyjamas, help athletes, and the...
Under Armour’s new trainers are inspired by nature, designed by an AI and 3D printed
WHY THIS MATTERS IN BRIEF The rise of a new breed of creative machines is helping companies design and iterate new products at an accelerating rate, couple these together with new manufacturing techniques and we’ll soon be on the cusp of another manufacturing revolution. The next pair of trainers...
Is Adidas on the cusp of being disrupted?
“Adidas have been a household name since 1936 when Adi Dassler got four time Olympic Gold medallist Jessie Owens to wear his spikes but now the company that was started in a Bavarian kitchen risks being disrupted by a suite of new technologies that will fundamentally change the way that...
