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WHY THIS MATTERS IN BRIEF There are times when you want to know exactly how a sound is being formed…

WHY THIS MATTERS IN BRIEF Everything is made of compounds and materials, and by discovering and inventing almost 400,000 new…

WHY THIS MATTERS IN BRIEF We are getting closer to being able to create organisms that are 100% synthetic DNA…

WHY THIS MATTERS IN BRIEF We think that we need data to train AI, but data comes in many forms,…

WHY THIS MATTERS IN BRIEF This study is a breakthrough, and it also shows just how little we truly understand…

WHY THIS MATTERS IN BRIEF In this keynote and fireside chat futurist Matthew Griffin explores the Future of Longevity and…

WHY THIS MATTERS IN BRIEF In this keynote session futurist Matthew Griffin explores the impact that powerful emerging technologies, such…

WHY THIS MATTERS IN BRIEF Our ancient utilities infrastructure is crumbling and companies and humans can’t fix the pipes fast…

WHY THIS MATTERS IN BRIEF Fast fashion, and fashion in general, is responsible for huge amounts of landfill and waste,…

WHY THIS MATTERS IN BRIEF Amazon has been trying to perfect its drone delivery business and technology for years, and…

WHY THIS MATTERS IN BRIEF 6G will be able let people download content almost 10x faster than on 5G, but…

WHY THIS MATTERS IN BRIEF At first the genetically engineered chickens were resistant to bird flu, but then the researchers…