Adidas unveil world’s first fully recyclable sneakers that last you a lifetime

Adidas unveil world’s first fully recyclable sneakers that last you a lifetime

WHY THIS MATTERS IN BRIEF Advances in new materials, production techniques and company processes mean we increasingly have a way to eliminate many forms of needless waste.   Interested in the future and want to experience even more?! Watch a keynote, grab a free book, read thousands of articles, and...

Read more
These new Adidas trainers are made entirely from up-cycled ocean plastic

These new Adidas trainers are made entirely from up-cycled ocean plastic

WHY THIS MATTERS IN BRIEF Soon there will be more plastic than fish in the oceans, but hopefully up-cycling ocean plastic can reverse that trend and that’ll be good news for everyone.   By 2050 it’s estimated that there will be more plastic than fish in the sea, and that...

Read more