DNA based marketing is becoming a reality, and brands are cashing in

DNA based marketing is becoming a reality, and brands are cashing in

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before.   Interested in the future and want to experience even more?! eXplore...

Read more
New Nestle service uses your DNA to sell you personalised supplements

New Nestle service uses your DNA to sell you personalised supplements

WHY THIS MATTERS IN BRIEF As genetic sequencing gets cheaper and easier companies are seeing an opportunity to cash in on it.   Interested in the future and want to experience even more?! eXplore More. In 2017 a company called Food Ink, who used 3D printers to print gourmet food for...

Read more