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Nestle uses AI to set the creative rules for their 15,000 strong marketing team
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Nestle uses AI to set the creative rules for their 15,000 strong marketing team
Intelligence and the Senses
Matthew Griffin By Matthew Griffin
 - 
7th July 2023
Nestle uses AI to set the creative rules for their 15,000 strong marketing team

WHY THIS MATTERS IN BRIEF In this situation who’s in control – the AI or the humans? Is Nestles marketing…

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