DNA based marketing is becoming a reality, and brands are cashing in
WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big data, companies can target you in ultra-personalised ways you’d never likely dreamt of before. Interested in the future and want to experience even more?! eXplore...
Breakthrough healthcare test screens for all known diseases at once
WHY THIS MATTERS IN BRIEF Up until know hospitals have had to run multiple tests to identify multiple pathogens, which takes time and can cost lives, now they just need one. Imagine being able to use one test to screen for every type of known and unknown human disease...
Can your smartphone detect when you’re depressed? This startup thinks so
WHY THIS MATTERS IN BRIEF Mental health issues are growing in number but in many cases they go left undiagnosed or treated, this breakthrough could help change that. Today we can use smartphones to detect cancer, dementia, eye diseases, heart disease, illness and even inherited genetic conditions, but could...
Scientists have turned human cells into complex living computers
WHY THIS MATTERS IN BRIEF Being able to turn human cells into powerful, living computing systems will revolutionise computing, energy, and healthcare, along with a myriad of other industries. Today’s computer hardware is about to get softer, a lot softer, after a research team in the US announced they’ve...
Revolutionary blood test lets doctors see chronic pain in colour
WHY THIS MATTERS IN BRIEF We all suffer from pain now and again, but for chronic pain sufferers the condition can leave them feeling depressed, disheartened, and isolated, this new test that lets people see pain could be a game changer. Around 100 million Americans are in pain right now. Chronic...
