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WHY THIS MATTERS IN BRIEF Simulators for training are OK and real world battle training is expensive and complex, now…

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WHY THIS MATTERS IN BRIEF Up until now the contact lens hasn’t been put onto anyones eyeball, and for good…

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WHY THIS MATTERS IN BRIEF It’s time to break free of computer screens, viva la revolution, viva AR!   Love…

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WHY THIS MATTERS IN BRIEF One day we won’t have screens, one day images could be beamed directly into your…

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WHY THIS MATTERS IN BRIEF Smartphones won’t be around forever, hopefully, and one company is trying to position augmented reality…

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WHY THIS MATTERS IN BRIEF There are pros and cons to online and offline shopping, and increasingly retailers, particularly Amazon,…

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Experience your new kitchen in the comfort of your own corner of someone elses’ store Lowe’s is building the first announced business…

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WHY THIS MATTERS IN BRIEF Augmented Reality glasses and Virtual Reality headsets use complex computers and optics to create their…

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WHY THIS MATTERS IN BRIEF By combining virtual and physical worlds together REK have created something potentially awesome …  …

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WHY THIS MATTERS IN BRIEF Why use a laptop when you can work anywhere from anywhere in AR or VR?…

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WHY THIS MATTERS IN BRIEF In the heat of battle you only want to see what’s important – and augmented…

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WHY THIS MATTERS IN BRIEF Events are changing in a big way, and the Covid-19 lockdowns have encouraged some companies…

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WHY THIS MATTERS IN BRIEF Today’s VR headsets are still low resolution and big, this technology would reduce them to…

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WHY THIS MATTERS IN BRIEF Holodecks are still the stuff of science fiction, but even though the journey is long…

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WHY THIS MATTERS IN BRIEF Virtual reality will give cybersecurity analysts the ability to patrol their networks like cops On…

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WHY THIS MATTERS IN BRIEF People who are legally blind are not always completely blind, but have incredibly bad vision,…

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WHY THIS MATTERS IN BRIEF Being told about opportunities in Web 3.0 and the Metaverse is one thing, but experiencing…

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WHY THIS MATTERS IN BRIEF Why live with 2D imagery when you can live life in glorious 3D!?   Love…

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WHY THIS MATTERS IN BRIEF Many companies are still wondering how the Metaverse adds value to their business and this…

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WHY THIS MATTERS IN BRIEF Motion capture is going to be even more important in the future, just think content…