Lexus turns to IBM to create the world’s first AI scripted advert

Lexus turns to IBM to create the world’s first AI scripted advert

WHY THIS MATTERS IN BRIEF In time all adverts, and the majority of content, will be created by AI, and people won’t be able to tell it from the “real” thing.   Over the past eighteen months or so I’ve been discussing how Artificial Intelligence (AI) has been becoming increasingly...

Read more