WHY THIS MATTERS IN BRIEF
- Anything that makes exercise more entertaining and engaging has to be applauded, and nike’s latest innovation is a great example of fun and function
Nike has constructed a pop-up arena track in the middle of Manila that it’s calling the “world’s first LED running track,” that has a wall of LED screens all the way around that project an “Avatar” of your last lap so you can take yourself on in a virtual race.
Runners get lap by lap feedback so they can learn to run at a proper pace. It makes exercising look like fun… almost.
Matthew Griffin Global Futurist, Tech Evangelist, X Prize Mentor ● Int'l Keynote Speaker ● Disruption, Futures and Innovation expert
Matthew Griffin, Futurist and Founder of the 311 Institute, a global futures think tank, is described as “The Adviser behind the Advisers.” Recognised in 2013, 2015 and 2016 as one of Europe’s foremost futurists, innovation and strategy experts Matthew is helping governments and multi-nationals re-invent everything from countries and cities to energy and smartphones. An award winning author, entrepreneur and international speaker Matthew also mentors XPrize teams and is regularly featured on the BBC, Discovery, Kurzweil, Newsweek, TechCrunch and VentureBeat. Working hand in hand with accelerators, investors, governments, multi-nationals and regulators around the world Matthew helps them transform old industries, and create new ones, and shines a light on how new, powerful and democratised technologies are helping fuel disruption and accelerate cultural, industrial and societal change. Matthew’s clients include Accenture, Bain & Co, Bank of America, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Deloitte, Deutsche Bank, E&Y, Fidelity, Goldman Sachs, Huawei, JP Morgan Chase, KPMG, McKinsey & Co, PWC, Qualcomm, SAP, Schroeder’s, Sequoia Capital, UBS, the UK’s HM Treasury, the USAF and many others.